What had to become possible
The space needed to make product and brand stories explorable without turning the visit into a sequence of passive screens.
Five interactive zones brought product stories, digital content and customer exploration together in a flagship space in Hosur.

Five interactive zones brought product stories, digital content and customer exploration together in a flagship space in Hosur.
The space needed to make product and brand stories explorable without turning the visit into a sequence of passive screens.
Interactive media, sensors, electronics and zone-specific content created multiple ways for visitors to participate.
The experience connected physical products and responsive media across a coherent visitor journey.
The project brought creative and technical responsibilities together so that the final experience could be understood and operated as one system.
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